Just like during the 2022 edition, the Jumbo-Visma riders will also be riding around in a new jersey during the Tour de France this season. The unique design, which was created in collaboration with clothing sponsor AGU and Efteling, shows a starry sky and was named ‘The Vélodrome’. It is based on the ‘power of dreams’.
The sweater was presented in a beautiful video, made by Sander De Bruijn, designer at Efteling. “It tells the story of a little cyclist who escapes from the carousel called ‘The Vélodrome’ under a glittering starry sky and finishes as if in a dream on the Champs-Élysées. The starry sky of the shirt reflects the power of dreams, framed by elegant gold decorations.”
— Team Jumbo-Visma cycling (@JumboVismaRoad) April 17, 2023
Jumbo-Visma knows better than anyone how belief in dreams can lead to exceptional performance. “After winning the Tour in 2022, we hope to inspire new generations to follow their dreams.”
Fans of the new design can even buy the sweater. Those who order before 1 May can also add a ‘personal moment’ to the sweater. “A unique opportunity to immortalize a dream on the shirt.” The riders themselves will also ride around with a personalized shirt during the Tour.